Corporate Sponsors
Resource Fairs Entice Sponsors and Draw People to Your Event
If you’re planning a charity walk, run, or ride and you’re looking for ways to attract sponsors and participants, consider adding a resource fair to your event. When I was planning my first Alzheimer’s Association Memory Walk, one of my committee members suggested this to me, and it proved to be a key factor in [...]
Take Time for Thank You
Saying thank you is a significant part of planning an event. Race planners find themselves saying it quite often throughout the course of preparing for and implementing an event. If you don’t, it might be a good time to start.
As I’ve mentioned before, with the races I’ve planned we often turned to large and [...]
Goody Bag Sponsorships
My husband and I started racing in time trial bike races at the beginning of 2008. Shortly after I began racing, I started researching companies that might want to sponsor me. At 45 years old, I knew I wouldn’t be attracting any million dollar endorsement deals. I was looking for equipment and nutrition sponsorships from [...]
Attention to Pricing in Current Times
It is common for funds to get tight around the holiday season. Combine that with that with economic struggles and we all have to begin eliminating a few things from our regular budget.
Unfortunately one of these things may be participating in charity fitness events. I’ll be honest, as much as I want to help [...]
Generating Corporate Sponsorships Can Be Fun and Rewarding
In my last blog, I outlined two steps to determining a sponsorship structure for your event. After you’ve determined your sponsorship levels and benefits, it’s time to start approaching local businesses about becoming corporate sponsors. This can be daunting for some people (it was for me, at first), but follow these tips, and you might [...]
Planning Ahead for Next Year’s Event
Thoughts of fitness events may begin tapering off after the holidays due to undesirable outdoor conditions, but if you are planning an event for next spring now is a good time to get started. Depending on the size of your event, allowing 6 months for planning and prep is a comfortable time frame. Races can [...]
How to Develop a Sponsorship Structure for Your Event
When I worked for the Alzheimer’s Association, one of my biggest hurdles was embracing the role of fundraiser. With a psychology background, I was a program director first – given a choice, I would have loved to spend all of my time working directly with families dealing with Alzheimer’s disease and developing programs and services [...]
The Good Stuff for Goodie Bags
Giving goodie bags as part of the race packet is fun for participants. I think the kid in us comes out when we get to explore the contents. In addition, as a planning organization it promotes partnership with local businesses.
The options are endless for what to include. While many businesses or organizations will be [...]
Building a Charity Event Planning Committee
When I started my 5-year tenure with the Alzheimer’s Association, I came on board right after our local Memory Walk. Due to a variety of factors, it hadn’t gone well, and the small planning committee had disbanded, stating lack of leadership and organization as primary problems. In essence, the committee members didn’t know what they [...]
How to Be a Good Partner (and Deal with Bad Ones)
If you have ever been a member of a group making efforts to accomplish a common goal you know working with partners isn’t always easy. It is rare to find a perfect match, the type of partner organization that shares your views and challenges your creativity. You work well together, develop stellar ideas and a [...]
