Online Fundraising
Google Grants For Nonprofits
Marketing and advertising are often the last priority for small and medium nonprofits. After all, resources are scarce and much needed to fund core programs. Yet, most nonprofits have a development or fundraising program in place. Usually, the development officer focuses on already existing donors and funding sources. Once in a while, however, through a [...]
Kickin’ It For Suzanne: The Power of Friends and Facebook
In most conversations, Kerry Mahoney is Usain Bolt-quick with the jokes. But talk to her about Kickin’ It For Suzanne, the March 28 fundraiser that she and friends Kim Iamiceli and Amy Cargain recently rallied to organize in Peekskill, N.Y., and she can’t help but strike a serious tone.
Mahoney and her cohorts had planned a [...]
Twitter for Fundraising and Event Marketing
Earlier this year Carrie did a post about using social networking as a fundraising tool. In the comments, many of you mentioned using Twitter. Just last week this topic was brought to mind for me again because the site TwiTip, which provides users with all kinds of tips for using Twitter to its full potential, [...]
Creative Fundraising: A Blogging Bake Sale
Looking for a fundraising idea? Meghann, athlete and blogger, has found a creative way to turn something she loves to do into a fundraiser for her Team in Training and The Leukemia & Lymphoma Society. I recently had the chance to talk with Meghann and learn about her fund raising efforts. Check out how she [...]
Book Review: Publicity for Nonprofits
I recently had the pleasure to review Sandra L. Beckwith’s book Publicity for Nonprofits; Generating Media Exposure That Leads to Awareness, Growth and Contributions (Kaplan Publishing, 2006). Although the book is written for non-profit charities, I found a lot of helpful information throughout the book, that I can apply to my personal fundraising campaigns.
I saw [...]
Retaining Loyal Donors
Maintaining a sufficient amount of donors is vital for a charity organization. Whether it is those who donate separate of an event or those who return year after year to your race, keeping them is a priority.
We want to gain new supporters and initiate more funds, but if we let our veteran supporters slip out [...]
Social Networking: A New, Cool Fundraising Tool
How did funds get raised before the Internet? This crosses my mind whenever I embark on a new fundraising venture, because I’d estimate that 95% of my fundraising occurs online. At first, this consisted of setting up a fundraising page on the charity’s website and then using email to encourage everyone I know to visit [...]
Strategies for Generating Donations from Complete Strangers
When raising money for an athletic fundraising event, our first instinct is to ask all of our family members and friends to donate to our cause. That’s a great idea, because tapping into our circle of influence can sometimes be enough to reach our fundraising goals.
What happens, though, when you’ve asked everyone you know, and [...]
Get a Head Start on Next Year’s Charity Event Fundraising
Although I usually participate in a variety of athletic charity events each year, the one I never miss is the Southern Utah Alzheimer’s Association Memory Walk, which is held each November. As soon as it’s over, the rush of the holiday season ensues, and it’s hard to think about doing anything to prepare for next [...]
Taking Steps to End Alzheimer’s Disease
While I participate in several charity walks each year, the Alzheimer’s Association Memory Walk is the closest to my heart. I worked for the Alzheimer’s Association for five years, and my grandma died of the disease while I was in college. If you’re not familiar with Memory Walk, here’s what you need to know:
What is [...]
