Good News for Holiday Fundraising
Like most people, I’m getting tired of hearing about how grim the economy is and worrying about how I’m going to raise money for my next event. The following survey is a bright spot and reinforces my belief that no matter how difficult things become, most people are still committed to making their communities a better place by giving to their favorite charities.
Despite a tough economic environment, the holiday season is still a time for giving back. According to PayPal’s 2008 Holiday Survey conducted by Ipsos, nearly three quarters (73 percent) of online shoppers intend to give to charity this season, compared to 60 percent in 2007.
While seven in 10 (71 percent) plan to give the same amount to charity again this year, 10 percent actually plan to increase their giving. Charitable giving is strongest among older online holiday shoppers (those 45 and older, at 83 percent) and among the most affluent (with salaries of $100,000 per year or more, at 85 percent).
“Our survey results show that even though people are cutting costs, they’re still planning to give back with donations and by choosing environmentally friendly gifts,” said Cliff Hopkins, senior director, PayPal. “In times like these, while people are spending less on gifts, the spirit of giving around the holidays is still very much alive.”
About the survey
The PayPal Holiday Survey was conducted by Ipsos, a leading global survey-based market research company, from October 13, 2008 to October 20, 2008 via email invitation to online panelists. The total sample size was 1000 respondents with quotas to ensure sample distribution by age and gender according to the online population.
*Between October 9, 2008 and October 13, 2008, PayPal and Omnibus also surveyed a random sample of 1000 telephone respondents. The age, gender and region of those surveyed was weighted to reflect the general population of the United States according to the most recent U.S. Census. This statistic comes from the phone survey.
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