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	<title>Comments on: How to Develop a Sponsorship Structure for Your Event</title>
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	<link>http://charitymile.com/blog/how-to-develop-a-sponsorship-structure-for-your-event/</link>
	<description>Charity Walk, Run and Bike Events</description>
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		<title>By: Carrie</title>
		<link>http://charitymile.com/blog/how-to-develop-a-sponsorship-structure-for-your-event/comment-page-1/#comment-6040</link>
		<dc:creator>Carrie</dc:creator>
		<pubDate>Thu, 23 Oct 2008 21:09:23 +0000</pubDate>
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		<description>Thanks, David! That&#039;s a great point. I&#039;d love to hear about active promotions people have offered that were especially beneficial to sponsors.</description>
		<content:encoded><![CDATA[<p>Thanks, David! That&#8217;s a great point. I&#8217;d love to hear about active promotions people have offered that were especially beneficial to sponsors.</p>
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		<title>By: David M. Patt, CAE</title>
		<link>http://charitymile.com/blog/how-to-develop-a-sponsorship-structure-for-your-event/comment-page-1/#comment-6023</link>
		<dc:creator>David M. Patt, CAE</dc:creator>
		<pubDate>Thu, 23 Oct 2008 14:11:46 +0000</pubDate>
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		<description>It also helps to provide the sponsor with more than just logo placement and signage.  You need to connect the sponsor to your market with active promotions.

If a sponsor pays you for signage and gets nothing out of it, you&#039;ve benefited, but the sponsor hasn&#039;t.  That&#039;s a bad deal for the sponsor.</description>
		<content:encoded><![CDATA[<p>It also helps to provide the sponsor with more than just logo placement and signage.  You need to connect the sponsor to your market with active promotions.</p>
<p>If a sponsor pays you for signage and gets nothing out of it, you&#8217;ve benefited, but the sponsor hasn&#8217;t.  That&#8217;s a bad deal for the sponsor.</p>
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