Partnering with a More Visible Organization
When planning a race it can feel a bit intimidating to put oneself out there and seek partnerships with larger organizations. We may feel that they are likely to already be involved in charity efforts or that our event is much too small to spark their interest.
This topic came to mind last week when I read an announcement for a Zumba Fitness Night for Charity hosted by the Miami HEAT. A $50 ticket includes a Zumba class, a Latin fusion dance exercise class, a basketball game and a donation to the American Heart Association’s Go Red for Women program.
Now this is a big event, no doubt, and it was planned by some pretty large and well known organizations. However, just because you don’t have access to something quite this big doesn’t mean you couldn’t plan a similar event in your area. There are likely several organizations or companies that are more visible than you, or visible to a different audience, that can help you extend your reach.
Here are three ways you can make your event bigger and increase exposure the next time around.
Do you have high school or college sports in your area? Seek out a partnership with a school system. Consider mimicking the same type event as described above. Hold an exercise class or a run/walk before a game and donate the proceeds to charity.
Would a large medical network be willing to participate in and support an event? Perhaps it is a hospital or a medical school. Approach them about supporting your charity fitness event. If they become involved and advertise you can reach a large audience from all over your state as well as your local community.
Is there a well known local event that you could piggyback off of? Maybe it is a holiday parade or concert, or a local food and wine festival. Approach the coordinators and find out if you can arrange a way for your event to make it on the agenda. A charity fitness event can fit nicely with these types of community parties.
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